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Partnering with the Chamber is all about two things: investing in yourself to grow your business and investing in your local community.  You see we know the secret to business growth and ... it starts with you!

We operate on three components Advocate, Connect and Educate (ACE).  We Advocate for pro market policies and keep you informed of all legislation that could impact your business.  We believe that the best Connections happen naturally and when you're involved helping others in the community or learning ways to grow your business which brings us to Educate.  In order to continually grow your business it's imperative that you continue to grow professionally.

Check our video on "The DNA of Success" ...

Lori Williams

Lori Williams, President / CEO

Lori's definite chief aim is to create change in the thoughts and minds of those around her to inspire growth.

Prior to the Chamber Lori was a past Advisor and Trainer to the Business Community, Military, Professional Baseball, Retail and Staffing Industries since 2001. Lori worked with the Local Entrepreneur to Fortune 500 Companies and from National to International.

"I believe that the only constant in life is change ... every business will experience periods of growth until it reaches a plateau. At every plateau, decisions for change must be made to inspire growth once more. If a business "stays the same" and the decision for change is not made, a business declines".

It is because of her unique background that enables Lori to help chamber members grow their business, it's what she did for more than 15 years prior to coming to the chamber.

Lori is very strategic in thought with the ability to see various possibilities turning thoughts and ideas into action. She can quickly assess the unique qualities in people and businesses and how they can work more productively together.  An incredible forward thinker with a constant focus on changes ahead and how to adapt to those changes.

Lori started her career in outside sales in 1982. She quickly moved to Branch Management, Area (multi-office) Management to Regional. Her training career started as Area Vice President/Franchise Support. Supporting 43 offices in 5 states. She is an Agent of Change - Trainer, Public Speaker, Published Writer and Business Consultant.


Kristine Sandoval

Marketing and Events


Kristine has over a decade of experience as an events and marketing professional spanning a number of industries including non-profit, old and gas and legal services providing her the foundation for continued success at the chamber.

Kristine’s passion lies with people. Working in marketing has provided her the creative outlet she thrives on and keeps her connected to her community. She loves to bring people together and discover creative ways to share their mission with others.


Born and raised in Arlington, Kristine graduated from Texas Tech University in 2009 and moved back to the DFW area. She is a passionate Red Raider fan and enjoys spending time with her family.

Words to live by, “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, you have to decide what kind of difference you want to make.” - Jane Goodall

Staff headshots by Glenda Beckwith/G4 Media Group

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