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Visibility Scorecard

Most small businesses do not have a marketing problem. They have a visibility problem. Answer the questions below to see where you stand in today’s market—and whether customers are finding you or your competitor.

How this works: Score each statement based on your current reality.
0 = No / Not at all    1 = Somewhat / Inconsistent    2 = Yes / Strong

1. Visibility

Can people find you when they are actively looking for what you offer?

1. When someone searches for your service and city, your business shows up clearly online.
2. Your Google Business Profile is fully completed and kept current.
3. You have a steady flow of current Google reviews.
4. Your website makes it clear what you do within the first few seconds.
5. You consistently show up online where your customers are actually searching.
6. You publish or update content often enough to stay visible and relevant.

2. Trust

Once people find you, do they trust you enough to take the next step?

7. Your reviews and testimonials clearly show value, outcomes, or customer experience.
8. You regularly share proof such as testimonials, case studies, or real examples.
9. Your online presence looks active, current, and professional.
10. A new prospect can quickly understand why your business is different from competitors.
11. Your messaging speaks to the customer’s problem, not just your service list.
12. Someone visiting your website or profile would feel confident contacting you.

3. Conversion

When prospects are interested, do you make it easy for them to act?

13. Your website or profile clearly tells people what to do next.
14. You respond to inquiries quickly and consistently.
15. You have a follow-up process in place for leads who do not respond the first time.
16. Your process, offer, or next step is simple and easy to understand.
17. Your online presence reduces confusion instead of creating more questions.
18. Your marketing attracts the right prospects, not just random attention.

4. Modern Marketing Readiness

Are you operating with today’s buyer behavior in mind—or yesterday’s?

19. Your marketing is based on what customers are searching for today.
20. You use content, reviews, or video to build credibility online.
21. You track where your leads, members, donors, or inquiries are coming from.
22. You are visible on more than one meaningful platform, not just one place.
23. You have a weekly marketing rhythm instead of relying on random bursts of activity.
24. You have adjusted your marketing to fit a more competitive, digital-first market.

Your Results

Total Score: 0/48
Visibility
0/12
Trust
0/12
Conversion
0/12
Modern Readiness
0/12

Start scoring to see where you stand.

Answer each question honestly. The goal is not to feel better. The goal is to see clearly where your business is strong, where it is weak, and what needs to change.

Ready to fix what is costing you business?

Join our upcoming workshop on this exact topic and learn how to improve your visibility, build trust faster, and turn more attention into real business.

View Upcoming Workshops
Tip: If your score is weak in any category, that is where your growth is leaking right now.
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