• Marketing for Non Profits

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    Name: Marketing for Non Profits
    Date: October 18, 2017
    Time: 1:00 PM - 2:30 PM CDT
    Registration: Register Now
    Event Description:
    Marketing Challenges for Non-Profits in 2017 and Beyond…
     Presented by Bob Siffermann with SCORE

    As we move into the 2nd half of 2017 the need to increase revenue from donations for Non—Profits have dramatically been affected with Hurricane Harvey/Hurricane Irma/Fires in the Western Half of United States, Federal and State government reductions in their budgets shifting their burdens to Non-Profits and the changing spending habits from Baby Boomers to Millennials (Generation Y).
    This workshop will focus on the changing spending habits by generation, what this means for Non-Profits, and how Non-Profits need to enhance and execute an ongoing Marketing plan to address each generation.  The ultimate objective is to increase revenues through a repeatable process year over year.
    We will focus our discussion in the following areas:
    • Marketing team/resources
      • Messaging/Content to address the identified markets/audience
      • Correct people and technology to support the efforts
    • Organization personal Network
      • Donors
      • Board of Directors
      • Other Non-Profits
    • Marketing Channels
      • Print/Email
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
    • Mobile Applications (Which is not Social Media)
      • Specific Non-Profit applications
      • Internet of Things (IofT)
    at the Chamber
    114 N. Main
    Date/Time Information:
    Wednesday, October 18th at 1:00pm
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