It may be natural to think that any type of persuasion is possible using rational arguments. But in reality, a lot of our decision making is emotional.
Learn how to find pain points, and answer them on multiple levels through your brand’s product or service. Personnel need to understand how to connect rational reasons to become a customer with emotional appeals. A sales team should be able to identify audience pain points, and offer them a solution on multiple levels through your brand’s product or service.